Many consumers think that Pay-Per-Click advertising is only for big businesses, but they are wrong: another myth about Google AdWords PPC campaigns is that they quickly run out of money before they can generate sales. On the contrary, a highly optimized and targeted pay-per-click campaign, which should always be analyzed by an SEO expert for on-page search engine optimization, can significantly reduce the cost per click for important keywords.
You don’t necessarily have to focus on long-tail keywords, but if you research them properly, they can prove to be very useful. For common keywords (cars, boats, houses, mortgages) you can compete with Fortune 500 companies and still get the same (or better) position on the first page of Google.
Unfortunately, there are millions of websites competing with each other selling different types of products. For example, a vitamin store will be hard pressed to pay less per click if its website is not fully and properly optimized for search engines and consumers. For example, if one site sells omega-3 fatty acids and another sells vitamin E, you need to create a separate ad campaign and landing page for each product.
In addition, the web pages for each product need to be analyzed for the exact keywords to match what consumers are actually searching for. In other words, you need an optimized website for all your products (some websites have thousands of products), with search engine optimized (SEO) keywords on each page. It’s not advisable to guess what those keywords are.
Another way to save money on your pay-per-click advertising budget depends on your market and your customers’ buying habits. If you run a website where users mainly search for your products and services on weekends, you might consider running your ads Monday through Friday from 7 a.m. to 5 p.m. to save money and only run your campaign on Saturdays and Sundays.
You can also ask your customers, “What time of day did you find your business?”. Make sure you find out what keywords your customers typed in and what search engines they used. Statistically, one in three consumers uses Google for their search. This allows you to narrow down your target market and only advertise where consumers will find and buy from you.
Save more money on advertising by placing Google Analytics on every single page of your website. Analytics is free to use and is a very effective way to study the behavior of your website visitors. By simply making changes to your website based on the results of your analytics, you can significantly increase your sales.
Finally, you should not advertise on content networks until you become an expert in pay-per-click. This option is for those who know consumer buying habits and have studied exactly which sites they spend the most time shopping on. If you set up a pay-per-click campaign and blindly place ads on the Google Content Network, you will lose all your money and make few, if any, sales.
When it comes to pay-per-click advertising, with a targeted set of campaigns, keywords, and ads set up by pay-per-click experts who are also SEO experts, you’ll be 99.9% ahead of all other businesses competing for the same product or service. to be sure.
Most pay-per-click companies set up keywords and ads that cost you a fortune every time someone clicks on your ad because your actual website is not SEO optimized for AdWords. Make sure you’re paying experts for pay-per-click services who are also SEO experts, and both, without pitching you other services you don’t need.
Here’s an overview of valuable tips and you’ll be way ahead of your competitors when using pay-per-click