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Google My Business is a free, easy-to-use tool for businesses and organizations to manage their online presence on Google, including Search and Maps. To help customers find your business and tell them your story, you can verify and edit your business information.

How do I add my business to Google Maps?

The Google Maps feature, formerly known as Google Places, is now part of the Google My Business dashboard, a Google toolbar for managing and tracking your online presence across a variety of Google platforms, including Google Local (Google Maps), Google+, Google Analytics, and Adwords … …
As a reminder, while you are preparing to set up your business, Google will show businesses from nearby communities in the Locals (map) search results.) You can only register your business in a city or city that has a physical address.

Add or claim your business on Google My Business

f you have an established business, it may already exist in the Google My Business directory and you only need to claim it.. New businesses or new locations will probably have to be added.

  1. Go to Google My Business
  2. Enter your company name and address in the search field.
  3. Select or add your company.
  4. Click your company information if it appears among the suggested matches. f you have an established business, it may already exist in the Google My Business directory and you only need to claim it.

TIP: Specify how you want your company name, address, and telephone number (NAP) to appear on the Internet, and use that NAP here (example:

Which you are using here, the default web address should be converted. Consistency is important.
If you answer the questions, remember that the more specific and accurate information Google has about your business, the more accurately Google can classify and display your business data.
Select category

At the bottom of the form, you will be prompted to select a category that describes your business..
Choosing a category is important because it’s basically how Google will rank your business and what type of search terms your ad will serve.
Google has predefined categories or keywords for each industry. Start typing keywords to see if Google is giving you the right results, then pick the best keywords. You will have the option to add more categories later (up to 5).

  • Verify Your Business
    Google will want to verify that your business is where you say it. Typically, this means waiting 12 weeks to receive a PIN verification card. Sometimes you will be prompted to obtain your PIN by text message or automatic phone call. Get it, it’s much faster and easier! TIP
    If you need to wait for a postcard, remind everyone who processes your mail to view it, then try checking it as soon as you receive it (you have 30 days). how often do businesses go through verification 2-3 times due to the fact that someone threw away the postcard or forgot to use it upon receipt.
  • Claim your business. Create a + page.
    Building a page on Google My Business is the first step in local search optimization and should be a priority for all businesses looking to go online.

Why are Google Maps important to business?

Google Maps has evolved over the years from a simple virtual map to a place to discover local businesses, plan trips, and explore proposed new places. The platform is not just a map, it is a place to explore.

One of last year’s 2020 updates included the addition of a Discovery tab that allows users to quickly and easily search for nearby businesses and services and view their information such as ratings, reviews, or photos. The Browse tab allows users to discover new places from a single platform. This year, Google Maps has expanded its discovery and personalization capabilities with new features starting in 2021.
The existing instant live view will be updated to show “Nearby Stores and Restaurants”, their occupancy, the latest reviews, and photos. the user interface, such as bookmarks for nearby places to have breakfast in the morning or dinner in the evening, or if you are traveling to a new city, Google Maps will show you the most popular tourist attractions.

Every year we see that Google Maps is strengthening its role as a universal tool for searching, comparing, and evaluating businesses to make informed and actionable decisions. Not only is it a tool for determining the direction from point A to point B, but it is also a tool for determining the exact position of point B… With over 1 billion Google Map Advertise users in 2020, the number we know is known. is on the rise, opening up the opportunity for companies to connect with large audiences. solution.

5 Ways Google Maps Can Benefit Your Business

Google Maps can help you find everything from finding nearby restaurants to car services and the best cocktails. Google Maps is here to help!  Data to show AI-powered responses to your searches or suggestions.

  1. Google Maps helps people find your business
    As mentioned, one of the most important benefits of Google Maps is that it allows people to quickly find your business. Local search capabilities allow Google Maps to annotate and list companies relevant to the user&x27 search. Users can easily review their options before deciding to visit or contact a company. Google Maps acts as a search engine to find the business the user is looking for and then the map to direct the user to that location.
  2. This is especially important because nearly a third of all mobile searches are location-related, which means that Google Maps is an important driver of mobile traffic.
  1. Google Maps allows people to quickly contact your company
    When users view your entry on Google Maps, the platform provides a complete index of your company, including your phone number. And since most queries on Google Maps are done over the phone, they can call your business with a tap. Because people use Google Maps to make decisions like where to find donuts or find the nearest clothing store, the platform empowers users to effectively communicate with businesses, ask questions, and then decide whether to visit or not. This allows users to take the next step and allows companies to connect directly with potential customers.
  2. Google Maps encourages people to visit your location or website
    In addition to your business phone number, Google Maps also highlights other contact or visit information. In conventional stores such as shops or restaurants, users can quickly browse company profiles and find addresses from one central location. No need to switch between apps or websites. It’s a simple scroll and tap between leads and customers.
  3. For companies selling services or products that need more research or more purchases, Google Maps lists links directly to the website. This allows users to easily discover and learn more about the company.

For users trying to make a decision or explore options, websites and routes are an integral part of Google Maps, making it easier for them to access your store or website. The Google Maps platform is a great driver for both direct and web traffic.

  • Google Maps Visually Shows Your Business
    Today’s users are fascinated by images, they capture the visual presentation of their business. From images your company provides to photos shared by consumers, Google Maps chooses a visual representation of your company as a preview of your products/services before what the showcase/interior looks like. In fact, image ads get 42% more targeted searches and 35% more website clicks.  
  • Google Maps Builds Customer Trust with
    Reviews Nothing inspires brand credibility more than approval from others, and the most successful way to do this is through the online reviews that Google Maps shows in listings. Customer trust includes star ratings and written reviews. Advice. Encouraging consumers to leave reviews on Google Maps allows other potential customers to trust your business and drive conversions

Google Maps is a powerful tool. As its functions and capabilities expand, so does its position as an effective marketing tool for businesses and a search engine for consumers…Most importantly, there are ways to optimize your business data to take advantage of the Google Maps listed above. Harness the power of Google Maps with a comprehensive marketing strategy Contact Evolve Systems to get started!

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