Would you ever find out about any product if it wasn’t deliberately promoted in front of you? The simple answer is no. Marketing is one of the fundamental pillars of the world economy. No matter how great a product or service is, it’s of no use if no one knows about it. That is why Marketing is so important to the fortunes of any organisation.
How do you make your way into the marketing industry though?
The answer is an MBA in Marketing.
What is an MBA in Marketing
An MBA in Marketing is a two year postgraduate degree program. It helps students learn how to market products and services through traditional marketing mediums.
An MBA in Marketing will impart knowledge in the area of soft skills in addition to the managerial and technical skills.
MBA in Marketing Eligibility
While the exact eligibility criteria differs in individual colleges-
- You need to be a graduate.
- Minimum 50% aggregate marks during college is a must. (For SC/ST it’s a little less.)
- Final year graduation students can also apply.
- Candidates must have taken MBA entrance exams like CAT, MAT, XAT, state entrance exams etc.
Why Pursue an MBA in Marketing
- An MBA in Marketing will take your career to the next level.
- There are a lot of opportunities available in the marketing field.
- You can expect a good hike from your existing salary.
- You can become a manager immediately after completion of the degree.
Scope of an MBA in Marketing
Like HR, Marketing is also an evergreen field. No matter the state of the economy, companies have to market their products in order to sell them.
Therefore, as an MBA in Marketing grad you will never struggle to find employment.
You can choose to work in almost any industry after completing the degree. Companies in FMCG, IT, Banking, Advertising etc all need to market themselves and have openings throughout the year.
Job Opportunities after an MBA in Marketing
There are numerous jobs available to you as an MBA in Marketing grad. Some profiles you can apply for including their respective responsibilities are-
- Marketing Manager– Increasing brand awareness and attracting customers.
- Brand Manager– Carving out a niche for the product by implementing unique strategies.
- Product Manager– Owning the product from the beginning to the end.
- Market Research Analyst– Conducting market and competitor research.
- Business Development Executive– Expanding the business in new geographic areas.
- Media planner– Responsible for brand PR.
If you want to go down a newer and trendier path, an MBA in Digital Marketing might be what you are looking for. It involves marketing through online mediums like social media, blogs etc in contrast to the traditional mediums such as TV, billboards and newspapers involved inn Marketing.
An MBA in Digital Marketing is gaining popularity because millennials and Gen Z are spending increasing amounts of time online. In fact, it has been estimated that very soon the value of people’s online lives will be more than the value of their real lives.
It’s hard to argue with this assessment seeing the rapid advancement of technology every year. Even now, I’m sure most of us spend more than half our time in front of screens and the gulf between online and offline will just get bigger in the future.
At the end of the day, it should be your decision what you want to study. An MBA in Marketing and an MBA in Digital Marketing are both equal in terms of career opportunities.
What will make the difference in your interests? We hope this article can serve as an informed guide to help you make an informed decision on your choice of course.
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