Some of you would consider blogging a dead marketing practice for branding or increased sales. However, it’s not at all true. Instead, blogging still plays a significant role in offering enriched and unique content for the audience.
So, if you are running a marketing campaign for your clients, you should definitely consider Blogging for Influencer Marketing.
If you are still not sure about the benefits of considering bloggers for influencer marketing, below listed are the reasons.
Gives Detailed Advice: Writing a blog is a hectic task for writers. Facts state that nearly 86% of all influencers have blogs sharing their knowledge and opinions on any products they tested. If they are still testing a product/service and sharing their views, that’s a strong reason why they deserve recognition. Emilie Haney is the perfect example of a popular influencer who provides quality knowledge via content and serves as a freelancer.
Drive Genuine Traffic to Website: Blogging is a good option if you are looking for a legit and quality traffic source. Readers who follow the influencer’s blog are diverted to your website based on the influencer’s feedback/review. However, how the writer has placed your link and engaged the readers to visit your website matters.
NOTE: You must evaluate the analytics metrics, e.g., bounce rate, average page duration, session duration, etc., to ensure the visitors are getting what they are looking for.
Provide Quality Backlinks: Regardless of what marketing practices you adopt for Business Promotion, influencer marketing via blogging helps you earn quality backlinks that are beneficial for organic rankings. Influencer marketing boosts SEO and helps in improving your rankings, which is a strong reason why you should definitely add it to your marketing plan.
NOTE: When working with influencers, you should ensure relevancy and quality of content that will help you get better search results.
Helps in Online Reputation Management: Online reputation management is necessary for every business offering various services. Catering to their feedback and responding to them will help you manage your online reputation. Hence, if you are looking to work for an online reputation, its bloggers can help you build online reputation and trust for your brand.
Reach New Audience: With time, you require a new audience base which is only possible with outreaching your products. Influencer marketing helps you collaborate with bloggers with the same audience base to migrate to your brand/products accordingly. It allows you to expand your user base, affecting your sales and conversion accordingly.
Generate Quality Leads: Business works on profit, and leads are the premium source of making a handsome profit. Influencer marketing has a high conversion rate for generating leads and converting them into returning customers.
Selecting the right blogger matters to get assured results with minimal investment.
Your message is just as important as your goal. While you don’t want to stifle an influencer’s creativity and uniqueness, you also don’t want them to post about something unrelated to your campaign. Determine how you want to structure your influencer marketing campaign and message so you can stick to it later on.
