Animated videos are ideal for grabbing your audience’s attention and explaining your business to potential customers. The reason animated videos generate so much interest is because they are entertaining and tell the story of your business in a simple and interesting way. Some businesses are complex and it’s hard to understand what they do. Animated videos can help explain what you do without being too complicated.
To Keep Visitors On Your Website
A high bounce rate on your website shows that users come to your website and quickly leave without doing anything. Websites with videos can quickly grab visitors’ attention and prevent them from leaving so quickly. An Animated Video on your website can also give the impression that you are an expert in your field, which will make it easier for people to decide to do business with you.
To Promote SEO
It’s important for your business to appear on the first page of Google. A great way to improve search engine optimization is to create a video. Statistics have shown that businesses with videos are 53 times more likely to appear on the first page of Google. Also, YouTube is the second largest search engine, so you should post your animated video there too!
Explain Abstract Ideas
If you have an idea that is abstract or too complicated to understand, these videos can help you get your message across. When it comes to complex and abstract ideas, it’s much easier to show than tell. Animated videos can bring your ideas to life.
Make A Sale
Studies show that 50% to 85% of customers are more likely to buy from a company if they see videos about the company. Customers are tired of reading long text and lengthy promotional messages. Animated videos break the monotony of boring old ads and bring something new and fun that customers really like. Recent studies show that even a “How It Works” video for websites and online products increases sales by up to 60% compared to products that don’t have a clear video presentation. Videos can help you improve your business and compete in the marketplace.
Keep Up With Your Competitors
68% of marketers believe that videos are Essential for their Business. If your competitors are among this group of people, you should be too!