Apple’s New iPhone 15 Pro and Pro Max: A Game Changer in Smartphone Tech

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Apple has recently announced its new high-end iPhones: the iPhone 15 Pro and 15 Pro Max. These devices are made from titanium, feature an action button, and Apple claims they are the most powerful smartphones the company has ever created. The iPhone 15 Pro starts at $999 with 128 GB of storage, while the Pro Max begins at $1,199 with 256 GB of storage. Both will be available for pre-order this Friday and for sale on September 22.

Display and Performance

The Pro model this year comes with a 6.1-inch screen, and the Pro Max boasts a 6.7-inch display – just like the new iPhone 15 and 15 Plus. Both are powered by the A17 Pro chip, which Apple claims offers the fastest performance of any smartphone and can even challenge some high-end PCs. With a redesigned GPU, Apple believes these devices are ready to elevate your gaming experience on your phone, although it’s worth noting that Apple’s foray into high-end gaming doesn’t always hit the mark.

A Stunning Design

All this power is housed in a new, robust chassis that Apple promises is among the toughest things to find on any phone in the industry. What we’re seeing in the video matches this promise to some extent, although it’s not drastically different. The new devices come in white, black, blue, and “natural” colors, and Apple is understandably proud of the intricate engineering behind this process.

The Action Button

The action button, replacing the iPhone Pro’s left-side ringer switch, is a new button that can be customized for shortcuts, accessibility features, camera access, flashlight activation, and more. By default, it still functions as a ringer switch, but you’ll want to explore its expanded capabilities.

Advanced Cameras

Both Pro models feature Super Retina XDR displays and support Always-On Display and new Standby Mode in iOS 17. Apple’s marketing chief, Greg Joswiak, promised that the iPhone 15 Pro and Pro Max have the best cameras Apple has ever made – equivalent to seven different lenses. This includes an improved 48-megapixel camera that reportedly captures better photos in low light, captures fewer lens flares, and uses Apple’s AI system for full-resolution HEIF photos. You can now switch your default lens and shoot at several focal lengths within the main camera – 24mm, 28mm, and 35mm. You can also achieve up to 5x optical zoom at a focal length of 120mm, which is the most zoom Apple has ever presented. While fans of Samsung’s latest cameras might not be overly impressed, it’s a significant upgrade for iPhone users.

Video Capabilities

On the video side, you can shoot 4K60 ProRes video on the device or even shoot directly to an external drive through the USB-C port (provided you have the right cable). The iPhone 15 Pro can also capture “Cinematic Video,” which is what we’re seeing for Vision Pro – although this feature is coming later in the year. It’s clear that Apple is positioning the iPhone 15 Pro as not only a consumer device but also as a professional tool for creators and filmmakers.

iOS 17 Enhancements

Apple CEO Tim Cook unveiled these new devices at the Apple Park in Cupertino, California, although rumors have been circulating for months, as usual. How you actually use your iPhone will change significantly this year, with some of the most significant changes in iOS 17: the new Standby Mode can alter how you use your phone when it’s off, interactive widgets can redesign many home screens, and features like Live Voicemail and Contact Posters can make you reach for your phone more often.

While Apple didn’t talk much about USB-C this year, the new port opens up new possibilities for how you can capture and use data from your Pro phone (no one really needs 48-megapixel photos for Instagram, but now it’s incredibly easy to use those massive photos elsewhere). Joswiak called the new Pro lineup “our best and most Pro iPhone yet,” and he’s not wrong. While the 15 models improve the everyday experience of using an iPhone, the new Pro is going somewhere else entirely.



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